Simplifying the Niche Market Mystery

If you have been around the internet for a while,this may be startling. The results of a recent poll I carried out, indicate that boat-loads of people neither understand the words niche market, nor have the vaguest concept of how to make a niche website.

To many of them, the words "Niche Market", is a phrase dropped by professional party-going net-workers. Internet - speak is sometimes confusing. Much like those ghastly adverts for jobs in our modern-day environment, it very often means nothing at all. Copywriting has intruded into the job-market, and of course, onto the internet and flooded the world with high-flying jargon.

The problem with copywriters is that they can understand phrases like "Niche market" and "persons applying for this key position must be able to facilitate an environment conducive to productivity". Very few normal people have the vaguest idea what they are on about.

And there are millions of normal people trying to make the internet work for them. Knowing that "niche market" is a little understood term, internet marketers offer courses, reports, software, articles and conferences about the subject. They are marketing to a huge and hungry audience, who are perplexed and afraid of all the terminology.

The perplexity can be put aside, because it really is quite simple. Here is a simple definition of a niche website. It is a website that is aimed at a specific interest. For example, a website about golf, is really nothing more than a website targeted to the niche market, golf (Those people interested in golf)

To make certain you understand that, let me assist your with some more examples. A website with a niche market in militaria will target an audience interested in wars and ribbons, medals and weapons. A website about writing is a place people interested in writing will visit.

You will read and hear about how niche market websites need to be content rich. This really puts off new-comers. Do a search on the web and the keyword "content" takes you to free traffic counters, free buttons, plug ins and animations. This is not really relevant. By content rich, what is really needed is not often explained.

Here it is, the great definition every newbie has been waiting for with bated breath...Content is the words on the website, related to the niche market. Simplify it again and you have this. A website about golf, is full of things that interest people who play golf. The things they want to see are articles about golf.

Very often you will see articles and e-courses stressing that you need to identify your niche market and focus on that niche market.Well, really, only a lunatic would build a website about golf and write all over it about cake-baking and crochet. It really is obvious and simple. Content in a niche market website must be about the niche market.

The next thing that confuses the new-comer is that awe-inspiring problem of back links that are SO search engine friendly. Back links are nothing more than links to your own niche market website. You get these by having your website address on other websites. The best way to get these is to write articles about your niche market and have a link to your website in the author profile section. There are thousands of websites that let you sign up for free and submit your articles. These websites also allow you to download articles by other people which you can use on your website. That does away with the content problem for your own website.

Presuming you are more than just a golf fanatic, and did not make your niche market website just for the fun of it, you will want to generate some money from it. HOW?

Left, right, centre, you are being bashed for being a loser. You are being told that only 95% of people ever make anything on the internet. You are a newbie and before you even start you have got the message : LOSER! This is too hard for you!

Well, it is not too hard for you. If you are a newbie, it will be easier for you to make your website in a page-builder that is hosted by your website provider. In the page builder you can insert your text content, your links and your Google AdWords.

This is where the scary word AdSense comes in to spoil your day. Many of the people polled said that the word AdSense was just plain frightening and confusing. They felt that everyone banging on about the secrets of AdSense meant there must be something terribly difficult about it all.

To be honest, even the Google FAQ pages about AdSense read in a complicated way.You should not be amazed by this. Google employs copywriters too! The best way to get around AdSense is to sign up for free at Google. Grab the AdSense code for the advert type you want to display and shove it into the html editor on your page builder. It will not show up until you publish your page. Google has some magical way of determining what the content is on your website and will show relevant ads.

You really don't need to know how they do it...not at this stage, when you are a beginner. It just happens, the same way lots of things happen, like faxes and broadband. Accept it with grace and be ye not troubled by the HOWS. You get money from Google when visitors to your website click on the AdSense ads.

So - here you have it. You have a niche market website about golf. You have written your own content or borrowed it from free article sites. The text is about golf. Google AdSense will very kindly display adverts for golf products on your site. What is missing? SOMETHING TO SELL.

"Oh my gosh! What do I sell? Do I need to rush out start knitting golf scarves and beanies?" Do I need to quickly learn how to build golf carts? Even if I can do these things, do I have the skills and know-how to set up a shopping cart and accept credit cards and go into the deep dark recesses of Paypal to receive payment?"

The short and simple answer, is : NO. Just sign up and become a member of Clickbank.

They will give you an id. Your id will link to any one of the thousands of products you can sell and you will get the commission. There are three pages of golf products on Clickbank alone.

Choose the one you like the most that fits with your content, add an image from the product page and link it to your clickbank affiliate link for the product which you get from Clickbank. If you have a problem with images, just link it to some text about the product. You do not need to have a checkout , a product you personally make nor any html knowledge other than copying and pasting.

List your new niche market website on the SearchBigDaddy portal, submit it for free to search engines and tell your friends about your site.

Congratulations! You have a mini-niche market website and (in tis example),golfing people who access it will find something to interest or assist them .

So, what are you waiting for? Go and build your mini niche market website without fear and next time you are at a party and some-one says the words "Niche Market", you can tell them that internet cyber-speak is a niche market that is old hat and already over-subscribed.