Good Content Equals F-Reading & Simplicity

Hot spot analysis and the F that readers of your website skim are vital when creating content for your websites.

Out goes the old hackneyed "emotional" words. The internet readers and surfers of the 21 st Century are not going to get all hyped up by the the old use of positive, pleasure words such as FREE, SEX, OBJECTIVE etc. They have been spammed and scammed too often to swallow this technique.

They want short, simple words. They want a headline and a short summary they can absord at a glance. They want short, simple sentences. They want good use of white space. They want information and they want it directed at them. They want control. They like to click. They want to interact.

Keep it short. Get rid of the extra words. Give them meaningful links. Give them alternative text on images. Lose the flash and the banners. Speak directly to your client or customer.


Clean, simple, orderly.

It works.